Thriving with Impactful Marketing Strategies in the “Messy Middle”
with Dionne Mejer, Revenue by Design
Audio Only
Resource Mentioned During the Show
Unlocking Rev Growth eBook from RbD
Click here to view the Unlocking Rev Growth eBook!
Episode Description
Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the “messy middle” of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training methods to keep your team motivated and effective.
Listen & Learn
- Discover what Google’s insights team reveals about the complexities in the “messy middle” and why a lack of structure creates major hurdles.
- Learn Dionne’s stepped approach framework, the “intro, teach, apply” method to streamline your sales strategies.
- Find out how to bridge the communication gap between sales, marketing, and sales enablement for seamless execution.
- Dive into the “sales with soul” methodology emphasizing deep customer understanding and engagement.
- Align your team’s learning and development with actionable, experience-based methods with her Adult Learning Theory.
- Her eBook is packed with actionable content, including examples and questions designed to drive execution in your team meetings.
Guest Bio
A 25+-year Sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people pleaser to teach leaders and sales professionals how to have Sales with Soul™! She started Revenue by Design (RbD) in 2014. As a practitioner, Dionne’s teams consistently made their numbers, grew business, successfully took on more responsibility and special projects. As the CEO of RbD, Dionne works with organizations delivering lessons learned from 25+ years of experience, serves as an accountability partner, and much more. She’s helped organizations create and deploy sales-ready programs that shape teams to be Agile, Confident, and Prepared! She’s the author of “The Stepped Approach” and a highly sought-after speaker.
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