The Smartest Way to Connect Marketing to Business Growth
with Rebecca Shaddix, Marketing Leader
Audio Only
Episode Description
What’s marketing’s role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!
Listen & Learn
- Challenges marketers face when trying to be included in business strategy discussions.
- Establishing a framework that outlines, “Here’s what we know, here’s what we’re testing, and here’s what it looks like at scale,” that will help align marketing initiatives with business objectives.
- Leading and lagging indicators in setting KPIs.
- The importance of having principles guiding decisions in marketing.
- The evolving role of the CMO.
- Establishing effective KPIs.
Guest Bio
Rebecca Shaddix is a seasoned marketing executive and go-to-market strategist with a proven track record of driving significant revenue growth across various industries. With a unique background that combines deep technical expertise, data-driven marketing, and empathetic leadership, Rebecca has led high-growth companies in education, healthcare, and SaaS to impressive success. Her approach is rooted in a research background, allowing her to blend analytical thinking with creative marketing strategies. As a Forbes contributor and recognized thought leader, Rebecca brings insights into the societal impacts of technology, particularly in areas such as AI’s role in solving global issues and fostering diversity in tech. Her ability to align technology-driven solutions with broader missions while driving substantial business results sets her apart in the marketing and leadership landscape.
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