The Blueprint for Making Small Marketing Teams Unstoppable
with Michael Passanante, SVP Marketing & Communications
Audio Only
Episode Description
Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We’ll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class.
Listen & Learn
- How saying “no” can be a powerful tool in managing marketing priorities.
- The importance of scaling content machines and the steps marketing teams should take to effectively build and scale their content creation efforts.
- Turning a marketing team from being perceived as order-takers to strategic partners.
- The importance of understanding and focusing on high-impact initiatives.
- How marketing teams can ensure they effectively support the sales team with the right tools and resources.
- Understanding whether a team or role requires fixing or improvement.
Guest Bio
Michael Passanante is a visionary marketing leader with over two decades of experience driving growth, innovation, and brand excellence in healthcare and life sciences. As Senior Vice President of Marketing & Communications at Capital Rx, he leads strategic initiatives across product marketing, demand generation, branding, media relations, and corporate communications, positioning the company for sustained market leadership.
Throughout his career, Michael has successfully developed and executed data-driven marketing strategies that drive revenue growth, expand market share, and elevate brand presence. He has held commercial roles at SDI Health (IQVIA), Sanofi-Aventis, Thomson Reuters Life Sciences, and BESLER, where he launched transformative SaaS solutions and led high-performing teams across multiple healthcare segments. At Capital Rx, his leadership has helped propel consecutive years of sales growth and a significant increase in company valuation.
Michael holds an MBA in Management and a B.S. in Marketing from Rutgers University. A Fellow of the American College of Healthcare Executives and a Pragmatic Certified Product Marketer, he is committed to advancing marketing as a strategic growth engine in the healthcare sector.
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