The AI Strategy that Will Change How You Lead Marketing Teams
with Adam Azor, Executive Vice President, Global Marketing
Audio Only
Episode Description
Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.
Listen & Learn
- A discussion about Michael Porter’s definition of strategy, the importance of intentional resource allocation, and how this approach helps differentiate between effective strategic planning and simple tactical execution.
- The dangers of disconnecting marketing strategy from overall business objectives, and the signs that a marketing team may be too focused on “soft metrics” and not enough on driving business outcomes.
- The intrinsic link between brand strength and pricing strategy, and how brands can successfully reposition themselves to support premium pricing.
- Fast-changing technology makes rigid three-year planning less feasible. How can organizations build strategic frameworks that balance long-term objectives with the necessary agility to adapt as conditions change?
- How has generative AI changed the process of creating marketing content, and what are the opportunities and risks involved?
- What steps can marketing leaders take to future-proof their teams and agency relationships?
- AI guardrails for agencies.
Guest Bio
Adam Azor is the EVP, Global Marketing for Sportradar, the world’s leading sports technology company (NASDAQ: SRAD), overseeing the global marketing team. Prior to joining Sportradar in 2018, he held senior marketing and leadership roles for leading agencies such as CSM, BMB, and Jack Morton. Adam has led campaigns and marketing strategy for several global brands, including Microsoft, Molson Coors, LinkedIn, Qualcomm, Sony, Nintendo and Coca-Cola. A multi-award-winning marketer, he’s had a diverse career across a range of marketing disciplines from advertising and digital through to events and product marketing, covering both B2C and B2B businesses.
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