The 4 Brand Principles Every Marketer Must Master for 2026
with J.P. Carter, VP of Marketing
Audio Only
Episode Description
Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out!
Listen & Learn
- How do the four core tenets…authenticity, trust, evolution, and growth…shape the decision-making process.
- Role of marketers in brand stewardship.
- Evolving brand identity with market shifts.
- Brand health vs. lead metrics.
- Incorporating AI search and technology.
- Building a “best friend” brand.
Guest Bio
J.P. Carter, VP of Marketing at System Pavers, is an experienced digital marketing leader with over 10 years of success in digital marketing, e-commerce, brand development, and other channel-level tactics to benefit the growth of many brands. Results-oriented and data-driven to ensure that highly competitive markets and digital channels are well-positioned and executed in a profitable manner. Possess a unique leadership skill set that enables growth and development through collaboration, training, transparency & trust. Extensive experience in senior leadership roles, partnering with and presenting to internal and external executives and decision makers.
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