Strategy Essentials Every Entrepreneur Needs to Know

with Emily Allen, Marketer

Audio Only

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success.

Listen & Learn

  • Promoting a “freedom to fail” culture.
  • Her transition from journalism to corporate communications.
  • Why building relationships with the media is more crucial than ever.
  • Future trends and AI’s impact on PR.
  • The value in hiring external PR consultants for expertise.
  • PR fails when data is not verified.
  • Avoiding overly promotional pitches and focusing on audience impact.
  • Balanced decision-making, avoiding analysis paralysis, and measuring success.

Guest Bio

Emily Allen is a seasoned communications leader with over 12 years of experience spanning award-winning journalism, strategic storytelling, and public relations. She currently heads the Communications and Marketing departments at Fluid Truck, recognized by Deloitte as the 9th fastest-growing tech company in North America in 2022. Before stepping into her current role at Fluid Truck, Allen spent a decade in the news business, where her passion for storytelling and ability to transform complex topics into engaging narratives earned her recognition. Emily holds a bachelor’s degree in Broadcast Journalism from the University of Missouri. She contributes to the communications industry as a Mixing Board Member, leveraging her experience and passion for lifelong learning to elevate the craft of communications.

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