Strategic Marketing Solutions That Turn Pain Points into Powerful Connections
with Tracy Borreson, Authentic Marketing Advisor
Audio Only
Episode Description
Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We’ll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights.
Listen & Learn
- The importance of differentiating between ICP and persona.
- The power of Personal Touch in marketing.
- Engaging beyond transactions.
- Building trust through conversation.
- The power of building customer relationships through collaboration and shared creation.
Guest Bio
Tracy Borreson is a brand consultant, leadership coach, and ex-corporate marketer and personal brand advocate. She works with entrepreneurs and small businesses to optimize the people in the marketing and sales functions to create marketing and sales teams that truly WORK. Mom. Tea Drinker. Mindset Junkie. And firm believer that your being YOU is the easiest way for people to differentiate you. Tracy is obsessed with authenticity. In a world saturated with cookie-cutter marketing campaigns and helps companies and their employees harness their unique identities. Unlike traditional marketing advisors who peddle generic blueprints, Tracy’s approach uncovers a company’s true essence and guides them toward strategies, tactics, channels, and platforms that showcase their authenticity. She firmly believes that mindlessly following popular or available strategies and tactics has become the poison of marketing.
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