Shaping Strategy Through Stellar Customer Connections
with Erica Ballard, bitewell
Audio Only
Episode Description
Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity!
Listen & Learn
- Her methodology for research and aligning it with business strategy.
- Dismantling the myths around competition.
- The importance of voicing differing viewpoints.
- Practical advice on tackling tough conversations in the workplace and maintaining a consistent brand image.
- How your voice can be the catalyst for positive change and the bearer of successful outcomes.
- Open communication in corporate culture.
- Understanding the emotional and cultural aspects of products through meticulous research.
- Moving beyond outdated persona development methods.
Guest Bio
Erica Ballard is head of marketing for bitewell. Armed with over a decade of experience, Erica’s previous experiences include Patient Engagement at OurHealth and Director of Communications for the National Forum for Heart Disease and Stroke Prevention. As a former independent Life & Wellness Coach, Erica has spent her career in health, tackling everything from policy to health engagement to 1:1 health coaching. She brings a wealth of expert insights and perspectives from the provider, employer, and patient perspective to bitewell.
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