NEVER Overlook This Simple Trick to Build a Memorable Brand

Kriston Ohm is a 25-year marketing veteran with significant experience in the food & beverage industry, after a 12-year stint in home & hardware.  Kriston currently serves as the Vice President of Marketing at Savencia Cheese USA, a subsidiary of Savencia Fromage & Dairy, which is amongst the world’s leading companies in producing specialty cheese. Savencia Cheese USA specializes in crafting high end cheeses in the US under brands like alouette, alouette professional, Supreme and Ile de France. Kriston’s main priority during her two-year timeframe at SCUSA has been to leverage growth behind redesigned brand positions, primarily for alouette and Ile de France, optimize the product portfolio mix and design an innovation pipeline. Prior to joining SCUSA, Kriston was the VP of Marketing at Turkey Hill, a private equity held brand with category leadership in the Northeast for both refrigerated beverages and ice cream. To drive national expansion of the brand, Kriston developed a robust innovation product pipeline securing incremental usage occasions and revitalized the brand strategy delivering a more efficient media spend by 32%, and elevated talent on the marketing and R&D teams. Before joining Turkey Hill, Kriston was the brand leader for Hershey’s, a $2B confectionary brand owned by The Hershey Company. Here she modernized the iconic brand with a new-to-the-world advertising campaign and rebounded the business by increasing velocities to +6% YOY, reversing previous declines on the core portfolio. As part of The Hershey Company, Kriston was the P&L owner on several other brands to include Hershey’s Syrup & Baking, Brookside, barkTHINS and Twizzlers. Working globally in China, India, and Brazil, Kriston launched new products under the Jolly Rancher and Ice Breakers brands. Prior to Hershey, Kriston was a brand director at Stanley Black & Decker, spearheading marketing communications for DEWALT, Porter-Cable, Delta, and the Black & Decker brands.