Crafting a Winning Marketing Strategy for Sustainable Revenue Growth
with Paul Self, Founder & CEO of MultiplyGTM
Audio Only
Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach!
Listen & Learn
- Defining sustainable revenue growth and why it’s vital for companies across various growth stages.
- The unique challenges companies face when planning for long-term revenue stability.
- How companies can effectively use data to refine their assumptions and set realistic revenue goals in an uncertain economic environment.
- Understanding the interplay between customer acquisition, retention, and expansion in achieving sustainable revenue growth.
- The key factors that revenue leaders should consider when developing budgets and plans in collaboration with marketing teams that are heavily data-driven.
- How decreased conversion rates and extended sales cycles can impact go-to-market strategies, and what companies can do to adjust their plans accordingly.
Guest Bio
Paul Self has spent his entire career literally in every sense “planning.” As a user of project management technology, as a leader relying on a sound plan to chart his path, and as the co-founder of first-of-a-kind planning technologies, Paul has always found himself drawn to the data that helped him see through the ambiguity we face when making critical GTM decisions. Making sense of data through analytics has consistently influenced every endeavor.
Paul created MultiplyGTM to solve the challenges we encountered when leading their GTM teams and building new companies. He is on a mission to drive certainty in achieving revenue growth targets by aligning sales, marketing, and operations teams through advanced analytically driven GTM planning software.
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