How to Use AI to Enhance Your Customer-Centric Strategy
with Sangeeta Prasad, Chief Marketing Office
Audio Only
Episode Description
Elevate your marketing game with “Fiercely Human” insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands!
Listen & Learn
- Ways AI enhances human-centric marketing
- What it means to be “fiercely human”
- All about her growth strategy that has earned over $2 billion in revenues without mergers, acquisitions, or external investments
- The human aspect in B2B relationships
- Importance of presenting new ideas to leadership
- CEO and president’s openness to experimenting with concepts
- Evolution in accepting “Fiercely Human” branding
- Using AI to engage younger audiences
- Integrating personal and professional life
- The power of curiosity and continuous learning
Guest Bio
Sangeeta Prasad joined Slalom, a next-generation professional services company, as its first global Chief Marketing Officer in 2020. She is responsible for leading both the external and internal marketing efforts for Slalom. Before joining Slalom, Sangeeta worked in a variety of brand management and marketing leadership roles at JPMorgan Chase, American Express, and Procter & Gamble (P&G). Most recently, she served as the first global Chief Marketing Officer for Russell Reynolds Associates. Sangeeta is a creative marketer and intrapreneur who operates at the intersection of brand transformation and demand/performance marketing. Her vision is to help Slalom become a global brand that is known for building better tomorrows for all, while also helping accelerate business growth through marketing. Sangeeta’s global perspective and ability to forge consensus across cultural boundaries are informed by having lived and worked across the globe, including Korea, Brazil, India, Australia, and several cities in the United States.
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