How To Master Predictive Strategy
with Mark Stouse, CEO of Proof Analytics
Audio Only
Episode Description
Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of “predictive” across industries, the CMO’s unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue.
Listen & Learn
- Importance of language in business
- Analytics to prove marketing effectiveness
- Benefit from consumer and CPG marketing strategies
- Controlling the Four Ps of marketing
- Timing’s role in market success
- Online realty platform’s failure due to premature market entry
Guest Bio
Mark Stouse recently was described by another CEO using a Venn Diagram spanning the perspectives of the CEO, CFO, CMO, CRO, and CDO and speaking these different business languages fluently. He held senior roles for 30 years in large complex corporations, during which time he was one of the first B2B CMOs (Honeywell Aerospace) to successfully use causal analytics to show and calibrate GTM spend on a global basis. He is the CEO of Proof Analytics, a causal.ai SaaS company, and serves on policy committees seeking to improve cross-functional alignment at MASB, FASB, and ANA.
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