How to Build a Cult-Like Customer Base

with Micaela Shaw, Marketing Leader

Audio Only

Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens!

We’re revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to cookie-cutter strategies and hello to personalized communication that engages and converts.

Listen & Learn

  • The 5 signs you’re not truly customer-centric.
  • How her experience in diverse industries like EdTech, children’s book supply, and AI robotics shape her understanding of customer-centric marketing strategies.
  • Creative startups can deploy to better understand and connect with their customers, given their limited resources.
  • How organizations can effectively break down internal barriers between departments to ensure a cohesive customer experience, and the challenges might they face in doing so.
  • The way defining a brand’s “why” has changed the approach to marketing and customer engagement.
  • The importance of conducting consistent customer interviews and surveys to develop a customer-centric culture.
  • The most common barriers to adopting a truly customer-centric approach in a business, and how can these be overcome.

Guest Bio

Micaela Shaw is not just a marketing leader; she’s a growth enthusiast and a champion for building empowered teams. With over 15 years of experience in driving revenue for mission-driven consumer technology brands, Micaela’s journey is a testament to her commitment to turning ideas into action. Micaela’s marketing expertise extends to diverse areas, including cracking acquisition outside of walled gardens, partnering with product and content teams to build compelling brands, identifying target personas, fortifying differentiation, extending subscriber retention, and navigating monetization model transitions.

Micaela has spent her 15+ year career leading marketing across mission-driven consumer technology brands. She is an expert at driving subscription and e-commerce revenue through acquisition and retention.

Her passion is building world-class teams where people are learning every day and empowered to be their best selves. She is an activator dedicated to turning ideas into action.

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