How to Align Marketing and Finance for Explosive Growth

with Chris Schwalbach, Founder of AVL Growth Partners

Audio Only

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

Listen & Learn

  • The key points to consider when designing experiments to refine and prioritize based on learning to drive organizational velocity
  • Joining finance with marketing to catalyze colossal growth.
  • Running smart, sharp experiments that transcend trial and error.
  • Prioritize allocating capital into sales and marketing.
  • Running experiments to increase customer acquisition.
  • Finance and marketing alignment.
  • Driving growth through marketing experiments and strategic financial management.
  • The revolutionary concept of fractional CFO services for early-stage growth companies.

Guest Bio

Chris Schwalbach is a serial entrepreneur and finance professional in Boulder, CO. In 2009, Chris founded AVL Growth Partners, a fractional professional services firm providing finance, accounting, and HR services. Today, Chris serves on the Board of Directors for AVL Growth Partners and DACS Asphalt & Concrete. He’s a strategic advisor to several early-stage growth companies and serves as a Trail Guide with Business Outside®. Chris is passionate about being active, finding new adventures, and enjoying a wide variety of creative experiences with his wife and three children. He excels in procrastinating and worries a lot more than he should.

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