How This CMO Turned “Vanity Metrics” Into Real ROI
with Charlie Treadwell, CMO
Audio Only
Episode Description
Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.
Listen & Learn
- His “FAFO” as his team philosophy.
- The importance of balancing creativity and analytics, and ways to develop both skill sets.
- Contrasting vanity metrics (like impressions, follower count, and share of voice) with revenue-focused metrics.
- Marketing provides “air cover” for sales teams; what does that mean in practical terms for marketing and sales alignment.
- When planning a marketing strategy, start with business targets, not traditional marketing KPIs.
- The challenges marketers face when shifting their focus to revenue or enterprise value.
- The limitations of multi-touch attribution models.
- The “Reverse demand gen waterfall.”
Guest Bio
Charlie Treadwell, CMO of Elisity, brings 15 years of digital-first enterprise marketing experience brings 15 years of digital-first enterprise marketing experience from leadership positions at Cisco and Symantec. Charlie has extensive experience in building customer-centric go-to-market strategies focusing on targeted account marketing, demand generation, branding, digital experiences, and end-to-end customer journey design.
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