How Elite Marketers Pivot Fast and Win During Industry Turbulence
with Kim Minor, CMO
Audio Only
Episode Description
What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities—so your brand thrives when others falter!
Listen & Learn
- Marketing Through Turbulence: Embrace authenticity, listen closely to the market, and prioritize clarity in messaging. Simplicity and trust, she says, are your best allies when things are changing fast.
- Fast Pivots, Real Results: The importance of being a good listener and pausing to understand what clients and the world need before crafting your message.
- The Evolving Role of Marketing: How marketing is uniquely positioned to identify new revenue streams, build strong customer advocacy, and contribute at the highest level of organizational decision-making.
- Turning Your Workforce Into a Growth Lever: Helping businesses leverage global talent as a competitive advantage amid challenges like talent shortages and shifting international markets. Your workforce can be your greatest growth engine when you focus on attraction, retention, and employee experience.
Guest Bio
Kim Minor is the Chief Marketing Officer at Emapta Global, where she drives brand elevation, customer connection, and high-impact demand generation to accelerate global growth. With a track record at IBM, Tableau, DataRobot, Provenir, Eli Lilly, and the Cleveland Clinic, Kim brings deep expertise in storytelling, market positioning, and revenue-driven marketing to amplify Emapta’s presence as the go-to growth partner for businesses worldwide.
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