How a Shift in Marketing Strategy Can Catapult Revenue Growth
with Dale Harrison, Consultant
Audio Only
Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar!
Listen & Learn
- The non-linear relationship between marketing and revenue growth.
- Why focusing too heavily on efficiency metrics could be detrimental to a brand’s success.
- The difference between marketing effectiveness and efficiency.
- The limitations of using ROI as the sole metric for effectiveness.
- The common misconceptions technical founders have about marketing and sales.
- The importance of market presence and the recommendation to start marketing campaigns a year before a product launch.
- The importance of marketing in building brand trust and pricing power.
Guest Bio
Dale Harrison of Inforda Services, is a senior executive with more than 20 years of international experience in the biotech industry. He is experienced with venture-backed early-stage and mid-sized growth phase companies in the areas of executive leadership roles, operations management, technology development, and commercial development. Dale has held multiple C-Level positions in mid-sized growth-phase companies as well as having been involved in four startups, giving me a broad understanding of how scientific and commercial development has to be tightly integrated to establish a market presence and create long-term value. In addition, he has direct M&A experience including valuation analysis, turnaround & financial restructuring, and post-acquisition organizational integration.
Share:
Crush Your Marketing Strategy with Just a Few Minutes a Week
Receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.
