How 5 Simple Pillars Can Transform Founder-Led Brands

Kim Jennett, is a narrative strategist and brand architect for the world’s most ambitious technologies, currently serving as CMO for Rendezvous Robotics. From Earth to orbit, her work helps companies translate systems into stories that earn trust, inspire belief, and unlock momentum. She has shaped the public-facing identities of organizations at the edge of innovation—including Firefly Aerospace, Overair, and Glydways—where she built brand systems from the ground up, led national media and investor strategies, and helped turn complex technologies into cultural movements. Named one of the Top 100 Women of GreenTech for 2024, Kim is recognized for leading high-impact campaigns, securing global media partnerships, and delivering measurable results across deeply technical industries. She began her career building brand systems for companies like Levi’s, Visa, HP, and See’s Candies. She was later recruited into aerospace not to simplify it—but to humanize it. To make advanced technologies feel less like science fiction and more like the future we need. Her work has been featured in The New York Times, The Washington Post, The Wall Street Journal, Forbes, Fast Company, Squawk Alley, Bloomberg Television, NOVA, VICE, CNBC, and Fox Business. But her real impact is harder to cite: it’s in the way founders speak about their companies, the clarity investors find in a pitch, and the confidence a city feels welcoming something new. She speaks about design as translation, communications as infrastructure, and the future as something we all need to recognize when it arrives. Today, Kim helps companies make the leap from complexity to clarity, and makes sure the future arrives with the story it deserves.