High-Impact Strategic Marketing Techniques for Rapid Growth
with Rhys Williams, Domestique
Audio Only
Episode Description
Plan your most successful year yet! In this episode, we’ll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year.
Listen & Learn
- Communication and Tracking: Why effective communication is crucial for tracking progress in revenue operations, and how forming demand councils enhance this process.
- Demand Councils: The marketing, BDR, sales, and CS heads play Demand Councils and in facilitating the identification of hot spots in the pipeline.
- Action Plans: What strategies can mitigate the risks of siloed teams and forgotten plans, and why is it important to regularly review targets and KPIs?
- Tiger Teams: In what ways can tiger teams be beneficial for addressing both negative issues and optimizing successful strategies within a company?
- Meeting Management: How can meetings be managed effectively to remain neutral and focused on company goals, and why is RevOps typically suited to lead these meetings?
- Capacity Planning: The key elements of a bottoms-up approach to capacity planning, and this aligns with sales cycle timing to influence future quarters.
- Customer Service Integration: Why is it essential to include Customer Service (CS) teams in macro-level planning and micro-level processes, and how can this improve overall customer satisfaction?
- Data Accuracy: How companies can use data effectively without striving for perfect accuracy.
- Leadership through Influence: Leading through influence rather than strict reporting structures improves cross-department collaboration and capacity planning.
- Internal Misalignment: What are some common causes of misalignment between boards, executives, and operational teams, and how can “bottoms up” analysis and honest conversations help reconcile these differences?
Guest Bio
Rhys Williams built his career in operations for a number of VC-backed tech companies, and co-founded Domestique, a revenue and marketing operations agency three years ago. He and his Alex Biale, have a combined 25+ years in go-to-market operations experience translating CEO questions like “Why are we missing our Q3 number” and “What the hell does Marketing Operations do” into best-in-class operations. Their expertise across the entire customer journey informed the development of a go-to-market operational framework that will help companies create, accelerate, and optimize their revenue engine. And their understanding of building, scaling, funding, and preparing your company for exit sets that expertise apart. Domestique is supported by The Peloton, a team of RevOps strategic and technical experts, who have deep experience in developing GTM strategies as well as building best-in-class technology stacks.
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