High-Impact ABM Strategies for Marketers in the AI Era
with Nate Skinner, Chief Marketing Officer
Audio Only
Episode Description
Traditional ABM is changing fast. Are you keeping up? In this episode, you’ll learn how AI can power up your ABM, personalize outreach at scale, and boost engagement without losing the human touch. Get real strategies and tools to build trust and measurable results.
Listen & Learn
- How the role of technology transformed account-based marketing (ABM) in the past decade.
- The key advantages AI brings to modern ABM programs.
- Striving for a “thin” and efficient tech stack to avoid overcomplication and tech bloat.
- Ways AI can improve scalability and personalization without sacrificing the human touch in marketing.
- The importance of starting with the customer’s needs rather than the technology itself, and how marketers put this “outside-in” approach into practice.
- The risks of over-relying on AI for ABM, and how teams can maintain authenticity and trust in their outreach efforts.
- How companies should strike the right balance between AI automation and human-led personalization, especially when dealing with a small, targeted list of accounts.
- Examples of how Nate’s team uses AI to enhance the sales and marketing alignment, particularly when it comes to actionable insights versus “noise.”
Guest Bio
For over 25 years, Nate Skinner has been building and leading marketing and sales teams for B2B technology companies, including Amazon Web Services, Salesforce, and Oracle. He is CMO of 8am, the market-leading professional business platform created to meet the unique needs of legal, accounting, and client-focused professionals.
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