Consumer-First Marketing Strategies
with Kathy Guzmán Galloway, Clarity Wizard
Audio Only
Resource Mentioned During the Show
Download the Learning Plan Template Here
Episode Description
In this episode, we’ll guide you through the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience.
Listen & Learn
- Balancing strategy and tactics.
- How a Learning Plan Agenda can influence a brand’s yearly strategy.
- Consumer behavior analysis and psychographics and why profiling is so important.
- Effective listening strategies.
- Hypothesis validation.
- Leveraging AI for evolving marketing strategies.
Guest Bio
Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, CEO and Head Wizard at The Clarity Wizard, has helped organizations across CPG categories increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to turn hesitancy into strategic confidence no matter the size of the business. Kathy is a sought-after teacher and speaker, sharing her knowledge and frameworks across a number of platforms, including for SKU, as a Master Teacher for their CPG Accelerator, for BevNET LIVE in NYC, and 7-Eleven’s Brands with Heart Program. She has been featured on numerous podcasts including BevNET’s Elevator Talk, On Brand with Nick Westergaard, and The Good Food CFO Podcast, and is the former host of Fork in the Road.
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