Building a Data-Driven, AI-Centric Marketing Strategy
with Katie Berg, VP of Marketing
Audio Only
Episode Description
Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth.
Listen & Learn
- Product-market fit vs. problem-market fit
- How to leverage AI for qualitative data analysis
- AI’s role in synthesizing buyer information
- Authentic relationships in marketing
- Building custom AI tools
Guest Bio
Katie Berg is VP of marketing at Klue where she leads a team of marketers and sales development reps focused on demand generation through outbound prospecting, ABM, content strategy, brand, web, PR, SEO/SEM, PPC, event planning and execution, graphic design, and marketing automation.
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