Build a Winning Brand Without Chasing Every Trend
with Stephen White, Senior Vice President North America
Audio Only
Episode Description
How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more!
Listen & Learn
- The key elements of a “strategy first” approach to innovation.
- Why marketing innovation as a “marathon,” not a sprint.
- Strategic innovation starts with consumer insight.
- Innovation isn’t about chasing every trend.
- Insights into tying new ideas directly to genuine consumer needs, then shaping them through a business-aligned lens.
- Think in innovation cycles—Short, Mid & Long Term.
- Why resilience & humility are innovation superpowers.
Guest Bio
Stephen White is the Senior Vice President for Diageo North America. Diageo is renowned for its groundbreaking work in building both Innovative Brands and in creating and shaping categories through product Innovation.
Stephen is a seasoned executive with over 30 years of experience in leading diverse teams, driving business growth, and fostering innovation. His experience includes serving as CMO/Head of Marketing at Global, Regional and Market levels, Managing Director, General Manager, Board Director across Europe, Asia, Africa and North America.
As a distinguished leader at Diageo, Stephen has been instrumental in launching recent groundbreaking initiatives such as Guinness 0.0, Non-Alc Spirits (Tanqueray, Captain Morgan), North American Single Malt Whiskies (Bulleit Single Malt, Crown Royal) and leading the development of Tequila Innovation (Don Julio, Casamigos). With a keen eye for innovative thinking and leveraging cutting-edge technologies, Stephen consistently places his teams ahead of the competition.
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