Breakthrough Strategies for Business Growth
with Marc Emmer, President at Optimize
Audio Only
Episode Description
Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! Unpack secrets to market dominance, AI wonders in personalized marketing, and insider tactics that align sales with strategy.
Listen & Learn
- AI’s transformative potential.
- The potential pitfalls that marketers need to be mindful of when corporate strategy is handed over to them.
- The power of unification.
- Differentiation and personalization.
- The importance of delivering the right messaging throughout the customer journey.
- How sales and marketing should align on messaging, sales scripts, and technology.
Guest Bio
Marc Emmer is an author, speaker, and consultant recognized as a thought leader throughout North America as an expert in strategy and strategic planning. Marc’s second book, Momentum: How Companies Decide What To Do Next was covered online by Yahoo! Finance, Market Insider, NBC, and CBS. Marc is also a regular contributor to the Vistage Research Center, Forbes, and Inc.com. Before his consulting career, Marc spent over 20 years in the food business, in operations, marketing, and business development. Marc founded Optimize Inc., a California-based consulting firm in 2002. Optimize has an impressive client list that includes public companies such as Starbucks Canada, CBRE, Justice Stores (formerly Limited Too), Superior International, Klipsch, and mid-market companies in a diverse range of industries including financial services, healthcare, technology, and energy. Marc has personally facilitated strategy sessions for over 160 companies.
Marc has also served as an advisor to several serial entrepreneurs. Marc is an accomplished speaker, having delivered over 400 keynote speeches for organizations such as the Association for Corporate Growth and Panda Express, and speaks internationally for Vistage, the world’s largest CEO peer group organization. His strategy blog is received by over three thousand senior executives. Marc received the San Fernando Valley Business Journal Mentorship Award in 2021 and was also recognized by LA Biz Journal’s People on the Move.
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