AI Strategies That Skyrocket Marketing Success
with Nicole Leffer, AI Advisor
Audio Only
Episode Description
Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making.
Listen & Learn
- How adopting AI can lead to economic hardship for companies.
- The ethical considerations companies should consider when deploying this technology in their marketing strategies.
- How AI adoption in marketing could create job opportunities.
- The importance of developing a crisis communications program specifically for handling issues related to AI and deep fakes.
- The fundamental AI skills marketers need to stay relevant in their field.
- How marketers and sales teams effectively integrate AI into their daily workflows to maximize efficiency without compromising creativity and human touch.
- The methods or metrics that companies can use to measure the success and effectiveness of AI in their marketing campaigns and operations.
Guest Bio
Nicole Leffer is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes. With vast experience in leveraging generative AI across various marketing domains—including content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, product marketing, and more—Nicole equips marketers and revenue team members with essential AI skills and strategies to boost efficiency, quality, and results. Her AI training sessions give teams immediately actionable insights to integrate generative AI tools like ChatGPT effectively into workflows and maximize AI’s potential across projects and strategies. An early adopter, she has 2.5 years of direct, hands-on experience using AI tools and strategies, complemented by a year of leading a B2B SaaS marketing team that utilized AI. She began training other marketing leaders and teams on how to effectively implement generative AI full-time in early 2023. Today, she provides AI training solutions to marketing and GTM teams at all stages of AI adoption, helping accelerate their AI transition and build their AI skills to achieve marketing and revenue goals.
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