The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth
with Jill MacRae, Marketing Executive
Audio Only
Episode Description
What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth.
Listen & Learn
- The difference between growing fast and growing well.
- The risks associated with rapid growth and how organizations can ensure long-term scalability.
- The importance of sticking to a brand’s core mission and tenants.
- The warning signs that a brand is drifting off strategy, and how leaders can realign their teams.
- Implementing the test-learn-replicate strategy for scalability, and how this approach helps marketers allocate resources more effectively.
- The best practices for internal communication when scaling rapidly across new markets.
Guest Bio
Jill MacRae is a marketing executive with over 25 years of experience in developing businesses and brands across B2B, B2C, and non-profit sectors. She is the founder and principal of JMACRAE GROUP, a boutique consulting firm that advises and partners with companies to design and execute strategic initiatives for growth and sustainability. Before starting JMACRAE GROUP, Jill held various roles at SPANX, Inc., where she ultimately served as Executive Vice President of Global Commerce, launching new retail distribution channels to expand product offerings. During her time there, Jill also held the positions of Vice President of Marketing and National Director of Sales. Prior to joining SPANX, Inc., Jill worked for major consumer brands such as Starbucks Coffee Company, Darden Restaurants, Dunkin’ Brands, ClubCorp, and Planet Hollywood International. Jill has received numerous honors in her field, including Share Our Strength’s “Most Innovative Cause Marketer.” She is also passionate about leadership and giving back at both national and local levels. Ms. MacRae serves as an executive mentor for the Young Women’s Leadership Forum of Atlanta and the National Heart Association’s Go Red for Women. Jill earned her bachelor’s degree from the University of Georgia and currently lives in Atlanta, Georgia.
About The Inactive Company: The Inactive Company is a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep and is trusted by professional and collegiate sports organizations. By emphasizing the science of sleep and the power of intentional design, the company aims to create a world of well-rested individuals.
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