How Top Marketers Stay Relevant When Everything Keeps Changing
with Jeannie Zaemes, Senior Vice President Marketing
Audio Only
Episode Description
From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start!
Listen & Learn
- Why marketing is much more than “icing on the cake.
- The importance of versatility, being a “marketing generalist,” and the skills and marketing functions that have become most essential for long-term career growth.
- The challenge of launching brands mid-funnel without awareness budgeting.
- For marketers feeling stuck or burnt out, Jeannie suggests rediscovering passion or seeking change.
- Ways marketers can best blend AI tools with “human intelligence” for results.
- What “curiosity” looks like in the day-to-day marketing practice.
- How to future-proof your career in marketing.
- The importance of strategic thinking skills over technical execution alone.
Guest Bio
Jeannie Zaemes, SVP of marketing at Vanillasoft, led marketing, demand gen, and growth teams for B2B and B2C organizations, including both internal teams and external agency resources. She is able to develop strategic marketing communications and promotional plans, budgets, and tactical programs that fill the sales pipeline and help meet the business goals of the organization. She likes to bring creative solutions that move companies forward.
In her career, Jeannie has built demand gen and growth teams that regularly exceeds MQL, SQL, and pipeline goals by 2x, contributing to over 90% of closed new business deals.
Her critical skill sets include marketing communications, marketing automation, demand generation, events, PR / investor relations, vertical marketing, digital marketing, international marketing, global brand and visual identity development, and department and budget management. Industry experience includes SaaS solutions, medical device and healthcare, telecommunications, big data, cloud, internet infrastructure, and enterprise software.
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