How to Translate Marketing Metrics into Boardroom Language
with Michelle Bank, Marketing Leader & Board-Facing Executive
Audio Only
Episode Description
What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you’ll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!
Listen & Learn
- Why do so many marketing leaders struggle to communicate effectively with boards, and the steps they can they take to improve this.
- The significance of quality over quantity in lead generation, and how marketers can balance these two metrics and communicate their approach to stakeholders.
- How to speak the language of the Board.
- Why funnel economics and metrics matter.
- The importance of tying marketing activities to financial outcomes.
- The differences between large Fortune 100 companies and smaller organizations when it comes to board interactions.
Guest Bio
Michelle Bank brings a rare blend of experience to the CMO role: the technical fluency of a former CPO and the strategic creativity of a modern CMO. With 20+ years leading marketing and product teams across cybersecurity, SaaS, and enterprise technology, she specializes in aligning marketing investment with business outcomes—and making the ROI clear from the pipeline to the boardroom. From launching multimillion-dollar SaaS platforms and PE-backed managed services to repositioning global cybersecurity brands and doubling analyst engagement, Michelle has built and led teams that move the needle, up and to the right. Whether driving demand gen performance, leading GTM execution, or partnering with CPOs, CROs and CTOs to close the sales-marketing-product loop, she thrives at the intersection of data, storytelling, and execution.
Michelle’s superpower? Understanding what “good” looks like across the entire marketing continuum, from brand and comms to pipeline acceleration and sales enablement, and building the systems and teams to deliver it.
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