The No-Fluff Framework That’s Maximizing B2B Marketing ROI
with Chris Peer, President & CEO of SyncShow
Audio Only
Episode Description
Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results.
Listen & Learn
- All about his new book, The Great Eight Pillars of Online Marketing
- the importance of shifting from viewing marketing as an “expense” to seeing it as a “profit center.” How can this mindset shift influence company-wide decision-making?
- The conversation highlights the value of using “communications” rather than “marketing” when engaging with the C-suite
- Measuring ROI for marketing initiatives can get complicated, especially when brand awareness impacts long-term sales. What are the best practices for overcoming these measurement challenges?
- Value proposition is presented as a foundational pillar that many B2B companies struggle with. What are the common barriers to developing a strong, differentiated value proposition in industrial sectors?
Guest Bio
Chris Peer, author of new book, The Great Eight Pillars of Online Marketing, brings more than 20 years of experience in B2B digital marketing strategy, lead generation and marketing consultancy.
Having witnessed the pain and frustration caused by ineffective marketing, Chris developed The Great 8 Pillars to transform the corporate marketing department from an expense into a profit center. He has helped hundreds of companies to scale through world-class marketing best practices.
Chris’ perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems and software to move the needle. Today, Chris’ focus remains on helping B2B companies scale through his companies, consulting and speaking.
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