CPG Strategies That Are Transforming B2B Marketing Today
with Karrie Sanderson, Marketing Strategist
Audio Only
Episode Description
Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.
Listen & Learn
- Brand Basics Matter – Whether you’re a startup or a legacy brand, a solid brand strategy is essential.
- Problem vs. Product Fit – Focus on solving the right problem first—before perfecting your product.
- Customer Voices Count – Listen to both praise and critique to fine-tune your message and offerings.
- AI as a Strategic Tool – Use AI to uncover deeper customer insights and sharpen your brand strategy.
Guest Bio
Karrie Sanderson is a visionary marketing leader, known for driving growth across industries including SaaS, healthcare, consumer products, and more. Her superpower is leveraging customer and market insights for effective strategy, brand, and market development. After leading the brand efforts at companies such as Coca-Cola and Starbucks early in her career, Karrie moved into SaaS, serving as CMO at Typeform and VP of Marketing at Smartsheet. Karrie is currently the lead strategist and Chief of Staff to the CMO at LiveRamp. She also serves as a strategic advisor to multiple tech startups.
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