The Easiest Way to Supercharge Your Marketing With AI
with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute
Audio Only
Episode Description
How is AI reshaping the marketing landscape? This week on StrategyCast, we’re unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!
Listen & Learn
- The turning point for many people in understanding the application of AI.
- AB testing using AI-generated content.
- The legal challenges and limitations of using AI-generated content
- The contemporary relevance of AI in marketing.
- AI in sales integration and tools.
- Identifying efficient use cases for AI.
- Balancing human involvement with AI-generated content.
- Ensuring tone, authenticity, and context in AI-generated content.
- Issues with hallucinations and errors in AI output.
Guest Bio
Cathy McPhillips is the Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, Folio: Top Women in Media, MarTechExec Woman You Need to Know in Martech, and 2024 Crain’s Cleveland Business Notable Leader in Communications.
Share:
Crush Your Marketing Strategy with Just a Few Minutes a Week!
Receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*
* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.
