The Most Strategic Way to Drive Demand in Healthcare Marketing
with Adam Rosenberg, Marketing Leader
Audio Only
Episode Description
How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!
Listen & Learn
- Key Opinion Leaders (KOLs) in healthcare marketing.
- Goals to differentiate and maintain consistency across channels.
- AI’s role in saving lives and healthcare marketing.
- Leveraging human intellect and ideation.
- Demand generation and capture strategies.
- Methodologies for engaging with top target accounts.
- Strategic shift in conference participation.
- Positioning as an “intelligence layer.”
- Account-Based Marketing (ABM) strategies.
Guest Bio
Adam Rosenberg is a creative leader who focuses on marketing, commercial, and branding strategy. He drives growth, leads, and revenue through targeted ABM campaigns, content creation and distribution, social media engagement, advertising, and SEO, facilitating synergies between sales, marketing, and operations teams. As a strategic thinker and collaborative team member with the ability to turn insights into actionable business plans, Adam has created and managed multi-million-dollar business pursuits and developed top-tier opportunities across various industries.
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