Bridging AI and Human Intelligence: Transforming Insights into Strategic Impact
with Monika Rogers, V.P. Growth Strategy
Audio Only
Episode Description
In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs.
Listen & Learn
- AI and Fraud Detection: AI can detect distinct types of fraudulent data at about 66% accuracy, complementing the 33% that humans typically catch. Together, they create a robust fraud detection system.
- Strategic Role of Insights: The role of insights within organizations is evolving. A decline in traditional strategic insights positions in favor of DIY research roles that leverage AI for data collection, enhancing internal efficiencies and decision-making power.
- Quality and Efficiency: While AI can significantly boost the speed and quality of insights, it’s crucial to pair it with human intelligence for interpretation and strategy. AI tools can perform tasks quickly but require human expertise to achieve about 80% accuracy.
Guest Bio
Monika Rogers is a serial entrepreneur who has led multiple marketing research start-ups. Before joining Chadwick Martin Bailey as its VP of Growth Strategy, Monika was co-founder and CEO of Digsite, a SaaS Market Research Platform that pioneered agile qualitative research. Digsite helped leading brands, including Sub-Zero, American Family Insurance, and Hormel Foods, to conduct rapid, iterative consumer learning. Monika previously held positions in Market Research at General Mills and Pillsbury, where she oversaw the development of new methods and best practices. She also was director of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin. She led an industry advisory board and taught graduate and executive education courses in Market Research and New Product Development.
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