Keys to Deploying a Winning Global Marketing Strategy
with Christina Liebman, VP of Marketing
Audio Only
Episode Description
Global marketing got you puzzled? Learn effective tactics to go beyond borders and tap into diverse markets. You’ll get tips on localizing campaigns, leveraging partnerships, and finding the right metrics for success. Plus, find out how to navigate cultural nuances and stay consistent with your core brand.
Listen & Learn
- Localization vs. Globalization: What are some specific examples of how local culture differences can impact a marketing campaign’s effectiveness?
- Local Partnerships: What are the key benefits and challenges associated with collaborating with local partners for a global marketing campaign?
- Consistency in Global Brands: How do brands like Victoria’s Secret and McDonald’s maintain product consistency while incorporating localized adaptations?
- Sustainability in Marketing: With the increasing emphasis on sustainability, how can certifications like EcoVadis impact a brand’s global expansion strategy?
- Branding Models: Learn about the “house of brands” vs. “branded house” models and the pros and cons of each when entering a new market.
- Omnichannel Approach: How can brands effectively manage and coordinate their messaging across different platforms and markets?
- Local Content Creation: What are the potential risks and rewards of using local resources or agencies for content creation?
- Regulatory Challenges: Given the complexities of regulations like GDPR and CCPA, what best practices should global marketers follow to navigate these challenges seamlessly?
Guest Bio
Christina Liebman is a Global Marketing and Communications expert and results-driven leader. With extensive expertise in global brand activation, strategic planning, campaign strategy and execution, digital transformation, and customer experience, she helps organizations grow revenue and expand market share by delivering strategic marketing initiatives and robust brand platforms. She is a high-energy communicator and collaborator with a talent for moving quickly from vision to strategy to execution. Christina is passionate about problem-solving and creating and executing successful strategies that resolve diverse marketing and communications challenges, deliver pipeline growth, and surpass revenue goals.
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