Embracing Risk and Finding Strategic Opportunities
with Karley Cunningham, Big Bold Brand
Audio Only
Episode Description
In challenging times, standing out is hard, but it’s all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand.
Listen & Learn
- Navigating today’s low consumer sentiment
- The importance of taking calculated risks
- Finding opportunities amidst risks
- The steps a business should take to develop a deep Ideal Customer Profile
- How a defined ICP can transform your marketing efforts.
- The power of maintaining a strong brand identity
- Recognize cycles and adapt accordingly without forcing growth
- Avoid rebranding, prioritize brand building
- Taking a test-and-measure approach
- The most effective methods or tools that companies can use to measure the success of their bold strategies in real-time
Guest Bio
Creative strategist and growth accelerator, Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive.Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in the awarded book The Widest Net by Pam Slim. Believing deeply in the practice of ‘givers gain,’ she’s developed a global network and rarely goes a day without making a referral or connection. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4×4.
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