Disruptive Positioning for Winning Marketing Strategies
with Achim Klor, KLOR Consulting Inc.
Audio Only
Episode Description
Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.
Listen & Learn
- Read Achim’s blog, The Cause & Effect of Positioning and Messaging in B2B Tech Campaigns, here!
- The foundational role of research and customer conversations in crafting winning marketing strategies.
- The critical elements of positioning and messaging in B2B tech.
- The importance of conversations and research.
- David Ogilvy’s principle: “If it doesn’t sell, it isn’t creative.”
- BASF’s effective campaign in the B2B space.
- Disruptive positioning and conceptual thinking.
- The necessity of differentiated positioning and documented Ideal Customer Profiles.
Guest Bio
Achim Klor of KLOR Consulting Inc. is a strategic marketer and creative thinker. He helps companies see and understand the people they are trying to help. Achim is all-in on customer experience, growth, and winning – and he’s not afraid to create a ruckus to get it done. He takes the time to find the right solutions, not the convenient ones. He is curious about how people make choices and loves to simplify the complex. His strengths encompass positioning, branding, customer research, demand generation, killer creative and presentations, content marketing, and project management.
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