RevOps Strategy Essentials
with Rhys Williams, Domestique
Audio Only
Episode Description
This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling your business effectively.
Listen & Learn
- Clean Slate Approach: Start with a clean sheet of paper when thinking about strategy, process, tools, and data enablement.
- Importance of Demand Council: How the process of a demand council aids in aligning marketing and sales goals.
- Understanding RevOps: The common misconceptions about Revenue Operations (RevOps) and how can companies overcome them.
- RevOps as a Strategic Partner: It is crucial for companies, especially larger enterprises, to see RevOps as a strategic partner rather than just someone pulling reports.
- Phases of RevOps Maturity: Rhys outlines different phases of RevOps maturity: build, grow, and scale.
- Simplifying Tech Implementation: The strategies companies can use to prioritize and simplify tech tool implementation and ensure the technology supports rather than dictates their strategies and processes.
- Defining and Tracking MQL: The importance of having a clear definition and tracking system for Marketing Qualified Leads (MQL).
- Revenue Enablement’s Role: What is revenue enablement and why is it crucial for the success of RevOps?
- Outsourcing RevOps: The advantages of outsourcing components of RevOps, especially for companies with an ARR between a few million and 100 million.
Guest Bio
Rhys Williams built his career in operations for a number of VC-backed tech companies, and co-founded Domestique, a revenue and marketing operations agency three years ago. He and his Alex Biale, have a combined 25+ years in go-to-market operations experience translating CEO questions like “Why are we missing our Q3 number” and “What the hell does Marketing Operations do” into best-in-class operations. Their expertise across the entire customer journey informed the development of a go-to-market operational framework that will help companies create, accelerate, and optimize their revenue engine. And their understanding of building, scaling, funding, and preparing your company for exit sets that expertise apart. Domestique is supported by The Peloton, a team of RevOps strategic and technical experts, who have deep experience in developing GTM strategies as well as building best-in-class technology stacks.
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