Using AI to Redefine Your Branding Strategy
with Jennifer Clemente, D-Wave Quantum
Audio Only
Episode Description
In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You’ll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI practices can strengthen your brand’s authenticity, and get practical tips on using AI to maximize your marketing budget while delivering exceptional value.
Listen & Learn
- How organizations can practically implement cultural shifts to support AI adoption.
- Examples of how AI can be utilized to monitor output and better understand audience nuances.
- How can marketing teams ensure that the implementation of AI aligns with staying within budget and enhancing the value proposition for agency models.
- The ethical considerations that teams need to keep in mind when integrating AI into their marketing strategies to ensure that it authentically enhances the brand.
- The importance of having a council for oversight and peer support in AI implementation.
- How marketing teams communicate the use of AI tools transparently with their clients, and the legal considerations they should keep in mind.
Guest Bio
Jennifer Clemente is senior manager of Communications and Events at D-Wave Quantum. Her career has involved marketing and commerce roles in larger technology organizations such as IBM and VMware, where she represented global comms on its well-known Marketing AI Council. Jennifer is a seasoned communications professional and technology for good advocate with a unique storytelling and content strategy background. She is passionate about telling stories about technology’s transformative power and working with pioneers in AI, quantum computing, and cloud across diverse industries. She spent a decade in Eastern and Central Europe as a journalist and media educator, helping journalists and academics harness communication technologies during the region’s post-communist transformation.
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