How to Scale Your Business in 2024
with Caitlin Allen, SVP of Market for Simbe Robotics
Audio Only
Episode Description
Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth.
Listen & Learn
- Caitlin’s experience in early- and growth-stage companies.
- Caitlin’s focus on reframing brand strategy as activations, demand gen campaigns, and sales enablement.
- Crafting a vision vs. mission statement.
- Marketing about outcome and creating feelings.
- Addressing FOMO and FOMU.
- Differentiation based on competitive intelligence and customer interviews.
- Transitioning from treating everything as unique to identifying trends for scalability.
- Brand strategy in early- and growth-stage companies.
- Division into activations, demand gen campaigns, and sales enablement.
Guest Bio
Caitlin Allen, SVP of Market for Simbe Robotics, is a marketing executive, entrepreneur, and former Andreessen Horowitz partner with two decades of experience scaling companies from $0-200M ARR and a track record of three exits (one IPO, two M&A). Her personal purpose is to empower people and businesses that create positive change, and she is intentional about building cultures of excellence, kindness, and candor — and creating wealth for business stakeholders with my expertise in three areas: architecting explosive growth via transformational storytelling and GTM mechanics; scaling to meet business goals with strategy, structure and high-performing teams; and unifying organizations through hyper-growth alongside peers across the business.
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